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SquareSpace expert needed to build a one-page website for home renovation contractor.
Scope of Work for Ugville Construction Website Development (Squarespace)Project Overview:Ugville Construction is a residential renovation company that exclusively serves residential investors across the U.S., including those operating under large franchise brands. Our company is not marketing to the general public. Instead, we’re building a professional online presence to establish credibility with investors, showcase our renovation capabilities, and allow potential partners (residential investors and subcontractors) to express interest in working with us. The goal of this project is to build a modern, professional, single-page website on Squarespace (with additional pages only for forms and a private employee section) that reflects our brand and clearly communicates our value proposition.Platform: Squarespace (7.1, Fluid Engine recommended)Template Base Recommendation: Oranssi (preferred), Hayden, Radian, or Wycoff (open to developer input based on final layout needs)Design Goals:Clean, modern, and trustworthySlightly informal tone (not overly corporate)Bold and clear messagingMobile-responsiveConsistent with our existing logo (attached), but with a construction-themed color paletteColor Palette should be consistent with Construction Themes (You can use the colors below as a guideline - designer to make final color decisions):Navy Blue (#0D47A1): For section backgrounds or header/footerOrange (#F57C00): Primary CTA button colorYellow (#FBC02D): Accent or highlight elementsGray (#757575): For body text, borders, or icon accentsWhite & Light Gray (#F5F5F5): Background neutrals for contrast and claritySite Structure & Content Sections: The site will be a single long-scrolling page (with anchored navigation), plus separate pages for contact forms and a secure employee login area.1. Hero Section (Top Banner)Headline: "Leave the Building to Us."Subheadline: "Residential renovations for real estate investors – we handle the hard work so you don’t have to."Full-screen background image (construction-themed or house in renovation process)CTA Button: "Work With Us" or "Get Started" (scrolls to contact form or opens separate form page)Sticky Navigation Header with logo on left and nav links on right (e.g. About, Services, Why Ugville, Contact)2. About Ugville SectionBrief intro explaining who we are:"Ugville Construction is a full-service residential general contractor dedicated to supporting real estate investors. We transform distressed houses into desirable homes — on time, on budget, and with quality craftsmanship."Emphasize specialization and reliabilityInclude optional team image or stock image3. Services Offered SectionList of key service areas (icons or simple visuals encouraged):Full Home Renovations: Complete, turnkey renovations for distressed properties, from demolition to final finishes.Cosmetic Updates & Repairs: Quick upgrades like paint, flooring, and fixtures to improve appearance and marketability.Kitchen & Bath Remodels: High-impact upgrades focused on functionality and resale value, including cabinetry, countertops, and plumbing.Structural Repairs & Additions: Solutions for foundation, roofing, or layout changes to improve safety and usability.Permitting & Code Compliance: Managing all permitting, inspections, and code requirements to ensure smooth, legal projects.Budgeting & Scope Planning: Transparent estimates and value-engineering to stay within budget and maximize ROI.4. Why Ugville – Solving Your Pain Points This section speaks directly to common investor pain points:"Can’t find reliable contractors?" – We’ve got you covered. (Use a handshake or hard hat icon)"Worried about staying on budget?" – We provide transparent quotes and stick to them. (Use a dollar sign or calculator icon)"Need it done fast?" – We meet your timeline. (Use a stopwatch or calendar icon)"Concerned about quality?" – We deliver professional results, every time. (Use a ribbon, checkmark, or toolbox icon)"Not a construction expert?" – That’s why we’re here. (Use a lightbulb or blueprint icon)Use icons or bullet points for readability. Optionally include testimonial area.5. Project Highlights or Gallery (Initially create with stock images, we will replace with real photos)Showcase 3–6 past or example renovationsBefore/after photo blocks or carouselShort descriptions for each project6. Call to Action – Franchisee EngagementStrong CTA section with navy background and orange buttonHeadline: "Ready to Hand Off Your Next Renovation?"Paragraph: "Let’s talk about how we can bring your next project across the finish line — on time and on budget. We work exclusively with residential investors, so we understand what matters to your bottom line."CTA Button: "Request a Quote" or "Contact Ugville"7. Subcontractor Interest SectionParagraph: "We’re always looking for great subcontractors. If you’re a skilled trade professional looking for consistent work and clear expectations, we’d love to hear from you."CTA Button: "Apply to Work With Us