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Senior Manager, Brand Communications and PR

April 30, 2026

<div class="content-intro">Who We Are: Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes. As the world’s largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues. Joining Make-A-Wish means becoming part of a mission that believes in the power of a wish. Location: Applicants must be authorized to work for ANY employer in the U.S. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility. Remote positions are open to applicants based anywhere in the continental U.S. Hybrid positions are open to applicants based in the Phoenix, Arizona area. </div>Position Summary: The Senior Manager, Brand Communications and PR leads Make‑A‑Wish America’s public relations and communications strategy and serves as a key advisor on brand reputation and risk. This role oversees media relations, PR, and crisis communications, and partners closely with senior leadership on strategic initiatives that advance the organization’s mission and visibility. The Senior Manager provides strategic counsel and support to National Office teams, chapters, and corporate partners nationwide, and directly manages a team of communications professionals responsible for promoting, protecting, and enhancing the Make‑A‑Wish brand. This position integrates and executes a broad range of communications and PR activities aligned with the organization’s brand strategy and positioning, and serves as an ambassador by building strong relationships with media and external stakeholders. Duties & Responsibilities <ul> <li>Lead and execute public relations strategy, including proactive media outreach, reputation management, leadership engagement, and consistent on‑message storytelling across traditional and emerging platforms.</li> <li>Provide strategic public relations consultation to chapters to strengthen local media engagement while ensuring national alignment and consistency.</li> <li>Identify and assess emerging issues and reputational risks, and partner with leadership to define and execute appropriate communications strategies and solutions.</li> <li>Lead public relations strategy for national corporate partnerships and brand activations, including co‑branded announcements, executive messaging, and coordinated media engagement with internal and external stakeholders.</li> <li>Partner with the Senior Manager, Digital & Social to develop and execute integrated social, owned, and earned media strategies that amplify key campaigns and ensure cohesive audience experiences.</li> <li>Assign, prioritize, and manage media opportunities, and develop, review, and approve talking points, speeches, presentations, and supporting materials.</li> <li>Serve as a spokesperson and lead contact for significant media interactions, and build and maintain strong national and regional media relationships.</li> <li>Ensure alignment and consistency across chapter and national communications strategies, practices, and all public‑facing and internal materials, including adherence to voice and brand standards.</li> <li>Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks to inform strategy, assess impact, and guide leadership decision‑</li> <li>Oversee day‑to‑day operations of the National Communications team, including planning, budgeting, staffing, and agency management.</li> <li>Foster a high‑performance culture through clear goal‑setting, accountability, performance management, professional development, and compensation administration.</li> <li>Monitor shifts in the media, cultural, and communications landscape and apply emerging approaches and best practices to continuously evolve strategies, storytelling, and engagement models.</li> </ul> Qualifications <ul> <li>Seven or more years of experience in public relations or communications, including media strategy development and creation of press releases and related communications materials, in‑house or with an agency.</li> <li>Five or more years of experience in crisis and issues management, with the ability to exercise sound judgment in fast‑changing environments.</li> <li>At least two years of experience leading, mentoring, and developing PR and communications professionals.</li> <li>Demonstrated success building and sustaining relationships with national media and top‑tier partners, and positioning stories to achieve broad visibility.</li> <li>Experience leading public relations for national corporate partnerships and supporting executive‑level communications, including leadership messaging and high‑visibility announcements.</li> <li>Proven ability to lead comprehensive, integrated communications programs across earned, owned, and social channels in collaboration with digital and cross‑functional teams.</li> <li>Experience using earned media monitoring and analytics tools to evaluate performance and inform communications strategy.</li> <li>Strong written, verbal, interpersonal, and presentation skills, with the ability to engage senior leaders, boards, staff, and external audiences, and to manage multiple priorities under deadline pressure.</li> <li>Bachelor’s degree or equivalent professional experience.</li> </ul> Working Conditions <ul> <li>Ability to thrive in a remote environment.  </li> <li>Some travel required, up to 25% for organizational campaigns, events, and conferences.</li> <li>May occasionally require work outside of the traditional Monday through Friday work week. This includes weekends and early evening weeknights.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">This Role's Hiring Range</div><div class="pay-range">$86,196—$101,500 USD</div></div></div><div class="content-conclusion">What We Offer: Benefits <ul> <li data-aria-posinset="1" data-aria-level="2">Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness</li> <li data-aria-posinset="1" data-aria-level="2">Competitive compensation with annual incentive potential  </li> <li data-aria-posinset="3" data-aria-level="2">Health Savings Account and Flexible Spending Account Options  </li> <li data-aria-posinset="4" data-aria-level="2">Health Reimbursement Account fully funded by Make-A-Wish America</li> <li data-aria-posinset="5" data-aria-level="2">Short Term Disability*, Long Term Disability* and Life Insurance </li> <li data-aria-posinset="6" data-aria-level="2">Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo </li> <li data-aria-posinset="7" data-aria-level="2">401(k) Retirement Savings Plan with 5% match after one year of service</li> <li data-aria-posinset="7" data-aria-level="2">Eligibility for student loan forgiveness through the <a href="https://studentaid.gov/pslf/">Public Service Loan Forgiveness Program</a>  </li> <li>The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires </li> </ul> Time Off <ul> <li data-aria-posinset="1" data-aria-level="2">Up to 15 PTO days </li> <li data-aria-posinset="2" data-aria-level="2">10 Sick Days </li> <li data-aria-posinset="3" data-aria-level="2">11 Paid Holidays </li> <li data-aria-posinset="4" data-aria-level="2">2 Volunteer Days after one year of service </li> <li data-aria-posinset="5" data-aria-level="2">2 Personal Days accrued annually </li> <li data-aria-posinset="6" data-aria-level="2">Parental Leave  </li> </ul> Also... <ul> <li data-aria-posinset="1" data-aria-level="2">Employee Awards and Recognition Programs  </li> <li data-aria-posinset="2" data-aria-level="2">Individual and Leadership Development   </li> <li data-aria-posinset="3" data-aria-level="2">Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets </li> </ul> *Monthly premiums paid for the employee for vision, dental, and short/long term disability.</div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...