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Senior Enablement Lead — AI-Powered Sales Development , Amazon Business Enablement

March 16, 2026

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

Shape the future of AI-powered selling at Amazon Business — owning high-impact programs that develop our highest-potential sales representatives through agile agentic AI tools, behavioral coaching, and cohort-based development. If you're a skilled facilitator and program owner who thrives at the intersection of human performance and AI adoption, this is the role where your work directly moves revenue.

Key job responsibilities
High-Potential Sales Development (APEX Program)
Lead all phases of a flagship cohort-based development program — from selection and curriculum design through delivery and iteration — across multiple sales segments
Facilitate live and remote sessions including kickoffs, skill-building workshops, and milestone debriefs
Define and track success metrics tied to quota attainment, sales confidence, and retention

Behavioral Development (DiSC/EQ)
Own a behavioral assessment and emotional intelligence program, including design, facilitation, and debrief sessions that translate insights into measurable behavior change
Integrate EQ development into broader sales development milestones

AI-Powered Coaching and Agentic Tool Enablement
Embed agentic AI fluency into sales development curriculum through hands-on workshops and scenario-based simulations
Own role-play and scenario simulation environments for high-potential sales audiences
Collaborate cross-functionally to align cohort programs with enterprise AI adoption goals

Cross-Functional Contribution
Partner with sales leaders and frontline managers to ensure program relevance and participation
Develop and maintain program content within the content management platform
Support adaptive learning path development for high-potential audiences

A day in the life
This role operates at the intersection of sales performance and AI adoption. Daily work includes designing and facilitating development sessions for high-potential sales representatives, managing cohort logistics, and building curriculum that embeds agentic AI tools into practice. You'll partner closely with sales segment leaders, frontline managers, and the GenAI Adoption team to keep programs relevant and measurable.

Internal stakeholders: Sales leaders, segment managers, GenAI Adoption team, content management platform owner. Customers: High-potential sales representatives across Commercial, Public, Strategic, and international segments. Problems solved: Slow new hire ramp, inconsistent skill development, and low AI tool adoption among top-tier talent.

About the team
We're the AB Enablement team — equipping NA CPS Sales with competency-based, AI-enabled skills and habits that improve performance and turn learning into accelerated growth. We build with intention inside one of the fastest-growing B2B businesses at Amazon, prioritizing fewer programs with higher impact over noise and volume. We're early adopters of AI tools, believers in behavioral science, and relentless advocates for the sales team we serve. If you want your work to directly shape how a world-class sales org grows, this is where it happens.

- Bachelor's degree or equivalent
- 6+ years of sales operations or equivalent experience
- Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.
- Experience using Microsoft Excel to manipulate and analyze data
- Experience defining, refining and implementing sales processes, procedures and policies or equivalent

- Experience using Salesforce (or other CRM tool) or BI tools
- Experience presenting to senior leadership
- Master's degree in business, operations, human resources, adult education, organizational development, instructional design or related field
- Experience analyzing business metrics and training data to measure program effectiveness
- Experience working in a fast-paced, rapidly changing operations environment
- Certification in DiSC, EQ-i 2.0, or a comparable behavioral assessment methodology
- Experience designing and delivering cohort-based development programs for quota-carrying sales professionals
- Demonstrated ability to build AI fluency into learning programs, including hands-on facilitation of agentic or generative AI tools
- Familiarity with content management platforms (e.g., Highspot or equivalent) and learning management systems
- Experience working in a B2B or enterprise sales environment, with exposure to complex sales cycles and multi-segment organizations
- Experience collaborating with cross-functional stakeholders including sales leadership, product teams, and global counterparts
- Strong instructional design skills with the ability to translate complex concepts into engaging, role-relevant learning experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, VA, Arlington - 133,900.00 - 181,200.00 USD annually
USA, WA, Seattle - 133,900.00 - 181,200.00 USD annually

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