Senior Associate, Performance Marketing (Copy)

<div><span style="background-color: transparent; color: rgb(0, 0, 0);">At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of people find a home they love, and we’re just getting started.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We're seeking a skilled </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Senior Associate, Paid Search Marketing </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will independently own and operate our paid search program, bringing both analytical rigor and business judgment to their work, proactively shaping strategy, and moving fast on opportunities. This role has real ownership and impact. You won't be handed a playbook, you'll be building one. We're looking for someone who defaults to initiative, shapes strategy rather than executes it, and is energized by seeing their work translate into real results.</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Responsibilities:</strong></div><ul><li class=""><span style="background-color: transparent;">Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining strategies to maximize ROAS</span></li><li class=""><span style="background-color: transparent;">Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix</span></li><li class=""><span style="background-color: transparent;">Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance</span></li><li class=""><span style="background-color: transparent;">Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.</span></li><li class=""><span style="background-color: transparent;">Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners</span></li><li class=""><span style="background-color: transparent;">Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities</span></li><li class=""><span style="background-color: transparent;">Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency</span></li><li class=""><span style="background-color: transparent;">Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders</span></li><li class=""><span style="background-color: transparent;">Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices</span></li><li class=""><span style="background-color: transparent;">Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Data-Driven Mindset</strong></div><div><br></div><ul><li class=""><span style="background-color: transparent;">Comfortable working with performance data and using it to guide campaign optimization decisions</span></li><li class=""><span style="background-color: transparent;">Strong analytical thinking and problem-solving skills specific to paid search metrics</span></li><li class=""><span style="background-color: transparent;">Ability to identify relevant KPIs for different search campaigns and initiatives</span></li><li class=""><span style="background-color: transparent;">Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface.</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Experience:</strong></div><div><br></div><ul><li class=""><span style="background-color: transparent;">3+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM</span></li><li class=""><span style="background-color: transparent;">Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program.</span></li><li class=""><span style="background-color: transparent;">Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage</span></li><li class=""><span style="background-color: transparent;">Experience in developing and scaling new search campaigns and keyword strategies</span></li><li class=""><span style="background-color: transparent;">Excellent communication and project management skills</span></li><li class=""><span style="background-color: transparent;">Ability to collaborate effectively with diverse teams</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Nice to Have:</strong></div><div><br></div><ul><li class=""><span style="background-color: transparent;">Experience with Google Tag Manager, and conversion tracking</span></li><li class=""><span style="background-color: transparent;">Familiarity with other search platforms (Apple Search Ads)</span></li><li class=""><span style="background-color: transparent;">Experience with automated bidding strategies and machine learning optimization</span></li><li class=""><span style="background-color: transparent;">Familiarity with the real estate tech, marketplace, or tech industry</span></li></ul><div><br></div><div><strong>Here's the Pay Range:</strong></div><div><br></div><div>At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:</div><div><br></div><ul><li class="">Zone 1: $115,000 - $140,000 TTC (including $103,000 - $124,000 base salary) + equity</li><li class="">Zone 2: $106,000 - $129,000 TTC (including $96,000 - $113,000 base salary) + equity</li><li class="">Zone 3: $98,000 - $119,000 TTC (including $88,000 - $105,000 base salary) + equity</li></ul><div><br></div><div>This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. </div><div><br></div><div>We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.</div>