[Remote] Principal Data Analyst, Paid Media

Note: The job is a remote job and is open to candidates in USA. Workhuman is a company focused on bringing humanity to the workplace, and they are seeking a Principal Data Analyst to lead the in-housing of analytics and ad operations for their Paid Media strategy. The role involves owning analytics for various advertising programs and working closely with media buyers to optimize performance and ROI.


Responsibilities

  • Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM
  • Blend deep analytical expertise with hands-on ad operations, ensuring media data foundation is accurate, privacy-compliant, and actionable
  • Own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation
  • Work side-by-side with media buyers to optimize performance and ROI
  • Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization

Skills

  • Valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident)
  • Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL
  • Building dashboards using data visualization tools
  • Demonstrated history of building production-grade data models
  • Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations
  • Strong communication & project management skills
  • Highly collaborative approach to problem-solving
  • Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations
  • Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies
  • Proven success overseeing the operations and analytics of large scale B2B campaigns
  • Demonstrated success integrating data across ad platforms, web analytics tools (Heap or GA4), marketing automation (Marketo), and CRM (Salesforce) into a central data warehouse and analytics infrastructure
  • Successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact
  • Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance
  • Experience with CM360, DV360, SA360 or other bid-management tools
  • Familiarity with Python or similar scripting for data automation
  • Exposure to MMM concepts and privacy-focused measurement solutions
  • Relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional

Benefits

  • Bonus or other variable compensation based on job performance
  • Standard benefits package, which supports employee well-being and work-life balance

Company Overview

  • Workhuman® is the world’s fastest-growing integrated Social Recognition® and Continuous Performance Management platform. It was founded in 1999, and is headquartered in Dublin, Dublin, IRL, with a workforce of 1001-5000 employees. Its website is https://www.workhuman.com/.

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