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Director of Marketing and Team Culture

May 21, 2026

Director of Marketing & Team Culture

Objective

The Director of Marketing & Team Culture is responsible for driving sales growth, strengthening brand presence, and cultivating a culture of care across the restaurant. This role bridges business performance and team experience, ensuring both guests and team members feel valued and connected to our mission.

Top Priorities

Grow overall sales (transactions, check average, outside sales)
Expand mobile, delivery, and catering channels
Build and sustain a strong team culture
Strengthen community presence and brand awareness

Key Responsibilities

Marketing Strategy & Execution

Develop and execute annual, quarterly, and monthly marketing plans
Manage marketing budget and campaign performance
Lead social media, email, and in-store promotions
Maintain brand consistency across all platforms

Sales Growth & Business Development

Own goals for catering, delivery, mobile, and overall sales
Build partnerships with local businesses, schools, and organizations
Identify opportunities to increase traffic and check average
Oversee catering systems and client experience, demonstrating a willingness to assist with production and delivery

Community Engagement & Brand Presence

Plan and execute community events, fundraisers, and promotions
Represent the brand at local events
Build long-term relationships that grow brand loyalty

Team Culture & Engagement

Lead recognition systems (birthdays, anniversaries, milestones)
Plan team celebrations and appreciation events
Maintain communication boards and recognition systems
Develop systems that improve retention and engagement

Leadership & Development

Recruit, train, and develop marketing/sales team members
Build a leadership bench for future growth
Ensure accountability to brand standards and execution

Systems & Execution

Maintain marketing calendar and track results
Manage marketing inventory and assets
Respond to donation and partnership requests
Support operations as needed*

Success Metrics

Sales growth (transactions, check average)
Catering, delivery, and mobile sales growth
Social media engagement and reach
Community partnerships established
Team engagement and retention

Schedule Expectations (flexible)

15-30 hours/week
Occasional evenings, Saturdays, holidays

Core Competencies

Strategic thinker with strong execution
High ownership and organization
Strong communicator and relationship builder
Creative and data-driven
Passion for people and results

Role Summary

This role is a hybrid of marketing, sales growth, and culture leadership responsible for growing the business while building an environment where both guests and team members thrive.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...